Tuesday 4 December 2007

On media

The media is a powerful tool that can be used to inform, to entertain, to educate and to broadcast a wide array of messages and perspectives, or in contrast, can be misused to misinform, mislead, broadcast falsehoods and condition the masses. Given the increasing role of the media in shaping public opinion, perception and attitudes, and its increasing influence in shaping young and developing minds, the use of the power and scope of the media comes with considerable responsibility.
In contemporary society, the mass media has been hijacked by corporate giants who use it as a weapon for marketing and conveying information that either directly or indirectly conditions individuals, whether or not they are aware of it, and influences public perceptions and popular notions of truth. In other words, the corporate media focuses only on a select portion of reality, quite often distorted beyond due proportion, like a small misty window which restricts one from viewing the bigger picture. By limiting the scope of reality to a select portion, the corporate media restricts, controls and regulates the flow of information. Information which is vital to establishing a clear view of the reality. Information which influences a person's attitude formation and perception of events. The abuse of media power in controlling a limited flow of information would in turn mean that public perceptions, attitudes and even behaviours are based on limited knowledge, without a general awareness of the 'bigger picture.' J.R.R. Tolkien, in his literary work, The Lord of the Rings illustrates the effect of acting on limited information. Through the mystical Palantir (representative of media) various characters see what they perceive to be reality. However, what they perceive is only a tiny portion of the 'bigger picture' and so, based on limited information the characters' draw the wrong conclusions and thereby act upon their limited knowledge resulting in disastrous consequences. For example, the chief nemesis of the narrative, Sauron, sees his adversary Aragorn through the Palantir and acts on the perceived reality that Aragorn possesses the Ring. This is not true and results in Sauron making a hasty move which ultimately contributes to his destruction. Tolkien highlights quite clearly the potential fatal consequences of acting on limited knowledge.
In his book, Propaganda, Edward L. Bernays illustrates how media can be abused as a channel for conveying various manifestations of propaganda and influencing the masses. He states that, "If we understand the the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it?" Bernays further highlights the influence of media on an audience, stating that, "We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of." As musician John Kellermann points out in his song The New Pearl Harbour, "If you get your views from television news, you'll only hear stories that corporations choose. You'll only get to see what they want to see."
Media is constantly being hijacked and used (or rather misused) as a weapon of mass deception against the public. It has been perverted into a propaganda and marketing machine for the corporate and globalist elite; actively advocating vapid consumerism and confining one's view of reality to a limited scope (or bubble) of tightly controlled information. The war is on consciousness, an information war against the people. You've heard it said, 'Don't always believe what you see on T.V.' Look beyond the confines of 'the box' and see the bigger picture. Think outside the square. Ask questions, seek truth and clarity in an age of misinformation.

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